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MeaningfulVolunteer.com

 

CERV Phiippines

 

Attempting the Impossible and Guerilla Marketing


17th March 2009

Preface for Crazymalc readers

I can safely safe - with no proud boastfulness - that the volunteer projects offered by Meaningful Volunteer are the best I have ever seen.  And I have seen quite a few across the Philippines, Ghana and Uganda.

Just the RYE School alone sets Meaningful Volunteer above and beyond.  If the Malcolm of four years ago had a choice between replacing a teacher in the Philippines; a frustrating at best and rage-inducing time at worst in Ghana; dolling out promises he couldn't keep (initially...) in Uganda; or the chance to make a meaningful and measurable change in a garbage-funded, internet-enabled, solar-powered school with modern teaching aids, then I know what he would have chosen.

One of the challenges I am facing now is to get the message out there that there is an organization out there dedicated to empowering developing communities in a non-profit way. 

Not one that focuses on volunteer tourism (cough My competitors cough).  Not one that does little more than prop up corrupt governments and create welfare states (cough World Bank, IMF cough).  Not one that measures success in terms of money spent and not poverty alleviation (cough Save the Children, World Vision cough).

But one that is dedicated to empowering volunteers to make a meaningful and measurable change.

To get the message out, I am about to pay GoAbroad.com too much money to place Meaningful Volunteer as the number one volunteer destination in the Philippines. 

I also plan to publish relevant items - from both here on crazymalc.com and the Meaningful Volunteer site - to as many Internet sites as I can as a kind of a guerilla marketing campaign. 

An example of how this can work: On a whim, I decided to post this article on a site called HanLingo.com, which is a language exchange community site.  One young lady (waves to Saemi) read the article and was excited by it.  This eventually led to a whole swag of Korean students getting involved with the House of Sharing in Korea.

I am hoping for similar results as I spam my entries across the net. 

The following article is the first such entry.


Attempting the Impossibleme

Hello.

Allow me to introduce myself.  My name is Malcolm Trevena and I am attempting the impossible.

I am attempting to empower unskilled volunteers to make a meaningful and measurable impact on developing communities.

I plan - among other things - to build a solar-powered Internet-enabled school where kids pay in the form of recycled materials; a family planning project that will reduce the average family size via the use of a simple necklace; replant mangroves along the shorelines and trees along the highways; help repair decrepit schools; and create an online presence for the communities to sell the wares and get some child sponsorship happening.

Phew!  A tall order no doubt. 

I have set up a non-profit organization in my own country called Meaningful Volunteer to help me with this.  I worked as teacher in Korea for two years and all the money that I earned has been piled into the organization as seed money. 

I myself have volunteered extensively across Ghana, Uganda and the Philippines.  I have seen volunteers (including me!) assigned to projects that - at best - have little or no impact on the communities or - at worst - have a negative impact.

I want to change all that.

I can not - of course - do all this on my own.  The money saved and my mental health would dwindle in equal amounts...  Meaningful Volunteer will also act as a volunteer placement organization.  Volunteers will pay a small fee to help out in the aforementioned projects.  Some of the money goes to food and lodging, some of it goes into administration and most of it goes into the project that they are involved in.

It is a risky model in some ways, especially in these worrying times.  I do take heart though that one of my main for-profit competitors places upwards of 1,500 volunteers a year into projects that are - quite frankly - crap.

After many months of planning and sleepless nights, I am finally ready to get things going.  In a few days, I head to the island province of Romblon in the Philippines with my first two volunteers in tow.

I plan to publish my journals and thoughts here as I go.  It is going to be an exciting adventure no doubt.  Hopefully exciting in a empowering-communities type of way and not exciting in a oh-my-look-at-that-organization-crumble type of way.

So, keep on eye on this site for updates!

 
 


MeaningfulVolunteer.com - enabling volunteers to have a meaningful impact on developing communities.

Founded by me, crazymalc. 


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(c) 2005, 2006 and 2007  Malcolm Trevena. 
All the stuff on this site is written by me, Malcolm Trevena.  Feel free to link to this page.  Heck, you can even copy stuff from here if you want.  Just make sure you sight me as a reference.